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Dr. Kalyanam is the J.C. Penney Research Professor, Director of Internet Retailing in the Retail Management Institute & Faculty Director of the eMBA program at the Leavey School of Business at Santa Clara University. Dr. Kalyanam's areas of expertise include Internet Marketing, Retailing, Multi-Channel Marketing and Database Marketing.
Dr. Kalyanam recent publications in the Harvard Business Review include "The Perfect Message at the Perfect Moment" and "When is the New What". He is co-author of the book Internet Marketing & eCommerce forthcoming from Thomson. He co-produces the Internet Retailing Bootcamps with Shop.org and has served as an advisor to the State of Retailing Online (SORO) research study.
Dr. Kalyanam's academic publications have appeared as lead articles in Marketing Science, The Journal of Marketing Research, Marketing Letters, Journal of the Academy of Marketing Science, Journal of Retailing and Journal of Interactive Marketing. His research paper published in The Journal of Marketing Research on market potential estimation was selected as a finalist for the American Marketing Association's Paul E. Green Award for impact on the practice of marketing.
Dr. Kalyanam teaches in the undergraduate, graduate and executive programs. He has received the Deans award for Outstanding Innovation in Teaching Pedagogy and has been recognized as an outstanding faculty on multiple occasions.
Dr. Kalyanam is a dynamic speaker and leads executive seminars on Internet Marketing, Retailing and Multi-Channel Marketing. He has trained executives in over 10 countries on Internet and Multi channel marketing and retailing. His clients have included the American Video Duplicators Association, The Gap, Acuson, Hewlett Packard, IBM, Siemens, Infotech (Mexico), Daehan Oil Corporation (S. Korea), Army and Air force Exchange Service (AAFES), ABN-AMRO, Overstock.com & the Thai Management Association.
Dr. Kalyanam advises early stage startups on capturing & winning emerging markets. He has advised or consulted for Comscore Networks, Propel Corporation, Xambala, Kiwi Networks, Symphoniq Corp, and Boorah. He serves as a board advisor and consultant to the Commander of AAFES, a $9B retailer ranking #36 in the Top 100 Retailers.
Dr. Kalyanam's expert work focuses on Internet Marketing, Retailing and Database Marketing. His work has included designing and evaluating market research, damage assessment using transaction databases and testimony on industry best practices. His clients have included the California Attorney General.
Dr. Kalyanam was a visiting Professor at the Graduate School of Business at Stanford University and teaches in the Stanford MMP executive program. He also served as Senior Vice President and Chief Marketing Officer of SpinCircuit Inc, a provider of supply chain integration services to the electronics industry. He received his Ph.D. in business administration from the Krannert School of Management, Purdue University.
Downloads:-- 1 Page Profile -- Academic Vita -- Photos
© 2006 Kirthi Kalyanam, Ph.D