Michael Munson : Vita : Faculty : Leavey School of Business : SCU

Faculty: J. Michael Munson
Chair, Department of Marketing
Leavey School of Business
Santa Clara University

EDUCATION
University of Utah BS Marketing (1967)
University of Utah MBA (1969)
University of Illinois Ph.D. Marketing (Consumer Psychology) (1973)
Ph.D. Thesis: "A Typological Investigation of Self-Concept Congruity and Brand
Preference: Toward a Predictive Model," University of Illinois, Champaign-Urbana.

ACADEMIC AND ADMINISTRATIVE APPOINTMENTS

1973-1975	York University, Faculty of Administrative Studies, Toronto, Canada Rank: Assistant Professor
1976	UCLA Graduate School of Management, Department of Marketing Rank: a one year appointment as Visiting Assistant Professor
1976-present	Santa Clara University, Santa Clara, CA. Rank: 1976-1983 Assistant Professor 1983-present: Associate Professor with tenure
1984-1987	Director of Graduate Education Leavey School of Business, Santa Clara University Responsible for directing a 1,100-1,200 student MBA Program comprised primarily of working professionals (engineers and technical types) employed by high-tech Silicon Valley firms. Formulated and implemented policies re: curriculum design, program management and operations; staffing; student admission, scholarship, grading standards, etc.

COURSES TAUGHT

Undergraduate	Advertising Management, Consumer Behavior and Introductory Marketing Management
MBA Level	Advanced Marketing Management (Harvard Case Course) Industrial Marketing Management Competitive Marketing Strategy Customer Behavior
Ph.D. Level	Consumer Behavior Marketing Research Methodology

CURRENT RESEARCH INTERESTS
Technology transfer, the technology innovation process, new product innovation and diffusion.
Understanding and systematizing the contribution of various disciplines (both physcial and social sciences) to defining and modeling the technology transfer process.
Effects of cognitive processes (perception, learning, attitude formation and change) on industrial and consumer buying behavior.
Personal values, self-concept and personality and their relation to Marketing (ex. product choice, media preference market segmentation) and organizational behavior (ex. job performance, work teams, etc.).
Effects of uncertainty and perceived risk or industrial and consumer information processing and product/vendor choice.
Factors affecting technology transfer of both high technology (ex., medical imaging) and/or low technology products or ideas (ex. consumer products, alternative pedagogic approaches to teaching ethics and values in Universities).

PUBLICATIONS
Munson, J. Michael. Marketing Functions as Perceived and Performed by the Entrepreneur, Monograph No. 1.3, Ontario Law Reform Commission, Ontario: Canada, (June), 1974 (pp. 116).
Munson, J. Michael. "The Role of Self Concept in the Consumer Decision Process: Toward a More Formalized Model", The Santa Clara Business Review, Vol. 9 (Summer), 1978, pp. 29-36.
Munson, J. Michael and McIntyre, S.H. "The Use of Personal Values in Marketing Research," The Santa Clara Business Review, Vol. 9 (Summer) 1978, pp. 37-42.
Munson, J. Michael and McIntyre, S.H. "Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing", Journal of Marketing Research, Vol. 16, (February), 1979, pp. 55-60.
Spivey, W. A., Munson, J. Michael and Locander, W.B. "Meeting Retailing Staffing Needs Via Improved Selection Methods", Journal of Retailing, Vol. 55, No. 4 (Winter) 1979, pp. 3-19.
Munson, J. Michael and Posner, B.Z. "The Impact of Subordinate-Supervisor Value Consensus", Akron Business and Economic Review, Vol. 10, 2, (Summer) 1979, pp. 37-41.
Posner, B.Z. and Munson, J. Michael. "The Importance of Personal Values in Understanding Organizational Behavior", Journal of Human Resource Management, Vol. 18, 3 (Fall) 1979, pp. 9-l4.
Munson, J. Michael and Posner B.Z. "The Values of Engineers and Managing Engineers", IEEE Transactions on Engineering Management, Vol. E-26, 2, (November), 1979, pp. 94-100.
Munson, J. Michael. "The Need for a Revised Sale of Goods Act: Its Form and Related Questions", Report on Sale of Goods, Vol. 1, Chapter 3, Ontario Law Reform Commission, Ontario; Canada 1979, pp. 25-29.
Munson, J. Michael. "Concurrent Criterion Validity of a Modified Rokeach Value Survey in Discriminating More Successful from Less Successful Students," Journal of Education and Psychological Measurements, Vol. 40, No. 2, 1980 (Summer). pp. 479-486.
Munson, J. Michael and W. A. Spivey. "Sales Force Selection That Meets Federal Regulation and Management Needs," Journal of Industrial Marketing Management, Vol. 9, 11-20, 1980.
Munson, J. Michael and B. Z. Posner. "Concurrent Validation of Two Value Inventories in Predicting Job Classification and Success for Organizational Personnel," Journal of Applied Psychology, Vol. 65, No. 5 October, pp. 536-542, 1980.
Munson, J. Michael and B.A. Posner. "The Factorial Validity of A Modified Rokeach Value Survey for Four Diverse Samples," Journal of Educational and Psychological Measurement, March 198l.
Munson, J. Michael and Posner B.Z. "Comparing Value Systems of College Students, Faculty, and Corporate Recruiters," Psychological Reports, Vol. 48, 1981, pp. 107-113.
Munson, J. Michael and Spivey W.A. "Product and Brand User Stereotypes Among Social Classes: Implications for Advertising Strategy," Journal of Advertising Research Strategy, Vol. 21, August, 1981, pp. 37-48.
Munson, J. Michael and Posner B.Z. "A Psychometric Note on England's Personal Values Questionnaire," Psychological Reports, Vol. 49, 1981; pp. 450-1.
Munson, J. Michael and Posner B.Z. "Gender Differences in Managerial Values," Psychological Reports, 1981 Vol. 49, pp. 867-881.
Munson, J. Michael and W.A. Spivey. "The Factorial Validity of Horney's Interpersonal Response Traits of Compliance, Aggression, and Detachment," Journal of Education and Psychological Measurement, Autumn, Vol. 42, (1982): 889-898.
Munson, J. Michael, W.A. Spivey and W.B. Locander. "Improving the Effectiveness of Persuasive Communications: Matching Message with Functional Profile," Journal of Business Research, 11, (1983): 257-269.
Munson, J. Michael and W.A. Spivey. "Relationship Between Social Class and Three Aspects of Self-Concept: Actual, Ideal and Egocentric Self," The Journal of Social Psychology, 119, (1983):85-94.
Munson, J. Michael. "Personal Values: Considerations on Their Measurement and Application to Five Areas of Research Inquiry." In Personal Values and Consumer Psychology, edited by Robert E. Pitts and Arch G. Woodside. Lexington: D.C. Heath and Company, (1984): 13-33.
Prakash, Ved and J. Michael Munson. "Values, Expectations from the Marketing System, and Product Expectations." Journal of Psychology and Marketing, 2 (1985): 279-296.
McIntyre, Shelby H. and J. Michael Munson. "A Testing Experiment in the Principles Course: Students Learn More by Composing Test Questions on a Microcomputer." Journal of Marketing Education, Summer (1986): 39-46.
Munson, J. Michael and Edward F. McQuarrie. "The Factorial and Predictive Validities of a Revised Measure of Zaichkowsky's Personal Involvement Inventory." Journal of Education and Psychological Measurement, 47 (Autumn), (1987): 773-782.
Handelsman, M. and J. Michael Munson. "Switching Behaviours from Credit Card to Cash Payment among Ethnically Diverse Retail Customers." International Journal of Retailing, 4 (1), (1989): 31-44.
Spivey, W. Austin, J. Michael Munson, and William T. Flannery. "Interest in Technology Transfer Across Academic Disciplines: Publication Trends, 1981 Through 1989." Journal of Technology Transfer, Vol. 15, No. 3, (1990): 13-20.
Tullous, Raydel and J. Michael Munson. "Trade-offs Under Uncertainty: Implications for Industrial Purchasers." International Journal of Purchasing and Materials Management, Vol. 27, No. 3, Summer (1991): 24-31.
Posner, Barry Z. with James L. Hall and J. Michael Munson. "A First Look at the Benefits of Educational Benefits Programs." Journal of Applied H.R.M. Research, Vol. 2, No. 2, (1991): 128-152.
Tullous, Raydel with J. Michael Munson. "Organizational Purchasing Analysis for Sales Management." Journal of Personal Selling & Sales Management, Vol. XII, No. 2, (1992): pp. 15-26.
Hall, James L. with J. Michael Munson and Barry Z Posner. "Training Engineers to be Managers: A Transition Tension Model." IEEE Transactions on Engineering Management, Vol. 39, No. 4 (1992): pp 296-302.
Spivey, W.A., J. Michael Munson, and William T. Flannery. "Understanding the Environs that Impact Technology Transfer and Technology Transition." Journal of Technology Transfer, Vol. 19, No.2, (1994): 63-73.
Spivey, W.A., J. Michael Munson, and Nelson, M.A., Dietrich, Glen B. "Coordinating the Technology Transfer and Transition of Information Technology: A Phenomenological Perspective," IEEE Transactions on Engineering Management, Vol. 44, No. 4, November 1997, pp. 359-366.
Spivey, W.A., J. Michael Munson, and John H. Wolcott. "Improving the New Product Development Process: A Fractal Paradigm for High Technology Products." Journal of Product Innovation Management, Vol. 14, (1997): 203-218.
Spivey, W.A., J. Michael Munson, and M.A. Nelson. "Coordinating the Technology Transfer and Transition of Information Technology: A Phenomenological Perspective." IEEE Transactions on Engineering Management, special issue on Information Technologies and the Transfer and Commercialization of Technology, Vol. 44, No. 4, November 1997, pp. 359-566.
Spivey, W. A., Munson, J. Michael, and Spoon, Donald R. "A Generic Value Tree for Improving Strategic Planning in High Technology Enterprises," International Journal of Technology Management, forthcoming (date not yet known).

SCHOLARLY PAPERS AND SYMPOSIA
Competitive Proceedings
Vinson, D.S. and Munson, J. Michael. "Personal Values: An Approach to Market Segmentation," in K.L. Bernhardet (ed.), Marketing: 1776-1976 and Beyond, American Marketing Association, 39, Chicago: Ill., 1976, pp. 313-318.
Vinson, D.S., Munson, J. Michael and Nakanishi, Masao. "An Investigation of the Rokeach Value Survey for Consumer Application," in William D. Perreault (ed.), Advances in Consumer Research, Vol. IV, Association for Consumer Research (Proceedings), Atlanta, 1976, pp. 247-252.
Munson, J. Michael. "An Investigation of Value Investories for Applications to Cross Cultural Marketing Research," in J. Stolen and T. Conway (ed.), American Institute of Decision Sciences (Proceedings), Chicago, 1977, pp. 624-626.
Munson, J. Michael, McIntyre, S.H. and Posner, B.Z. "Values as Predictors of Self-Perceived Job Success and Management Job Classification," in R.J. Ebert, R.J. Monroe, and K.J. Roering, (eds.), American Institute for Decision Sciences (Proceedings), Vol. 2, Fall 1978, pp. 198-200.
Posner, B.Z. and Munson, J. Michael. "The Importance of Personal Value Consensus Between Subordinates and their Supervisors," in R.J. Ebert, R.J. Monroe and K.J. Roering (ed.), American Institute for Decision Sciences (Proceedings) Vol. 2, Fall 1978, pp. 207-209.
Munson, J. Michael and McIntyre, S.H. "Personal Values: A Cross-Cultural Assessment of Self Values and Values Attributed to a Distant Cultural Stereotype," in H.K. Hunt, (ed.), Contributions to Consumer Research, Vol. V, Association for Consumer Research, (Proceedings), Chicago, 1979, pp. 160-166.
Munson, J. Michael. "Foreign Product Stereotyping Among U.S. Consumers and the Effects of Ethnocentrism on Product Preferences," in K.S. Brown and R.B. Robbins (eds.), Decision Sciences in the Public and Private Sectors: Theory and Applications, American Institute for Decision Sciences, Dallas: Texas, 1979, pp. 409-416.
Munson, J. Michael and Posner, B.Z. "Are the Values of Managing Engineers and Nonmanaging Engineers Really Different?" in M. Parent and M. Etzel (eds.), American Institute of Decision Sciences (Proceedings), Western Region, 1979, pp. 110-113.
Munson, J. Michael and Spivey, W.A. "Assessing Self Concept," in Jerry Olson (ed.), Advances in Consumer Research Vol. VII 7, Proceedings, Association for Consumer Research, 1979, pp. 598-603.
J. Michael Munson and W. A. Spivey, "Product and Brand User Stereotyping Among Social Classes," in Kent Monroe (ed.), Advances in Consumer Research, Vol. VIII, Proceedings, Association for Consumer Research, 1980.
Munson, J. Michael. "Investigations into the Measurement of Consumer Self-Concept," Proceedings of the American Psychology Association, Division 23, 1982.
Munson, J. Michael, Achabal, Dale D. and Kriewall, Mary Ann O. "Impulse Purchasing In Retail Patronage Behavior," in Gregory P. White (ed.), Proceedings, National Conference, American Institute for Decision Sciences, Vol. 1, 1982, 222-224.
Munson, J. Michael. "Applying Values in Educational and Organizational Environments," in John P. Dickson and Denis Umstot (Eds.), Proceedings, American Institute for Decision Sciences, (1983), 40-42.
Munson, J. Michael. "The Promise of Personal Values in Cross Cultural, Subcultural and Organizational Behavioral Research," invited paper presented to the American Psychological Association Conference on Personal Values, University of Mississippi, May 16-18, 1983.
Handelsman, Moshe and J. Michael Munson. "Cultural Differences in Credit Card Usage Behaviors," Comparative Consumer Psychology, Proceedings, Division 23, Consumer Psychology, American Psychological Association (1985): 54.
Handelsman, Moshe and J. Michael Munson. "On Integrating Consumer Needs for Variety with Retailer Assortment Strategies." In Elizabeth Hirschman and Morris Holbrook, Eds.: Advances in Consumer Research, Vol. XII, Proceedings of the Association of Consumer Research, (1985): 108-112.
McQuarrie, Edward F. and J. Michael Munson. "The Zaichkowsky Personal Involvement Inventory: Modification and Extension." Advances in Consumer Research, Vol. XIV, Proceeding of the Association of Consumer Research, Eds., P. Anderson and M. Wallendorf, Toronto, (1986): 36-40.
Handelsman, Moshe and J. Michael Munson. "A Cross Cultural Investigation of Switching Propensity From Credit Card to Cash Payment." Proceedings of the XIII International Research Seminar in Marketing, American Marketing Association, France, (1986): 254-274.
Munson, J. Michael and Edward F. McQuarrie. "Shortening the Rokeach Value Survey for Consumer Research," Advances in Consumer Research, Vol. XV., Proceedings of the Association for Consumer Research, in Michael J. Houston (Ed.), Boston, (1987): 381-86.
Munson, J. Michael, Barry Z. Posner, and James L. Hall. "Educating Engineers to be Managers," IEEE International Engineering Management Proceedings, Santa Clara (1990): 29.
McQuarrie, Edward F. and J. Michael Munson. "A Revised Product Involvement Inventory: Improved Usability and Validity." Advances in Consumer Research, Vol. XVIV, Proceeding of the Association for Consumer Research, in John F. Sherry (Ed.), Chicago, (1991): 108-115.
Munson, J. Michael. "Perceptions of Self: The Effects of Self-Concept Descrepancy, Possible Selves and Dispossesion." Advances in Consumer Research, Vol. XX, Proceedings of the Association for Consumer Research, in Leigh McAlister and Michael L. Rothschild (Eds.), Chicago, (1993):433-435.

SYMPOSIA AND CONFERENCE PAPER PRESENTATIONS
(Unpublished)
"New Directions for Marketing Theory, " Marketing Educator's Conference, Canadian Marketing Association, Toronto, April 1972. Discussant.
"Implications of the Sale of Goods Act for Canadian Marketers," a paper delivered to Sales of Goods Task Force of the Royal Ontario Law Reform Commission," Falconer Hall, University of Toronto, Canada, March 1973.
"On Establishing Validity in Marketing Testing," Marketing Educator's Conference, American Marketing Association, Rochester, NY, August 1974. Discussant.
"Marketing Education: Meeting the Challenge on Several Fronts," Marketing Educators' Conference, American Marketing Association, Minneapolis, Minnesota, August 5-8, 1979. Program Chairman and discussant.
"Problems and Opportunities Confronting the Specialty Advertising Association in the 1980's and Specialty Advertising Association Conference, Los Angeles, Aug. 14-16, 1980. Discussant.
"How to Integrate Specialty Advertising Into the Classroom," Specialty Advertising Association Conference, Los Angeles, Aug. 14-16, 1980. Discussant.
"Foreign Product Stereotyping Among U.S. Consumers and the Role of Ethnocentrism", March 14-17, American Institute of Decision Sciences, Annual Conference, Houston, TX.
"Are the Values of Managing Engineers and Nonmanaging Engineers Really Different?" March 22-23, 1979, AIDS Western Conference, Reno, NV.
"Assessing Self Concept", October 25-28, 1979, National meeting of the Association for Consumer Research, San Francisco, CA.
Session Chairman, "Consumer Behavior in the Nonprofit Sector," Association for Consumer Research, Annual Conference, Reno, NV., October, 1985.
"On Getting Students Involved With Their Own Values," workshop and talk presented at the 75th Anniversary Symposium of Beta Gamma Sigma National Honor Society, Morristown, N.J., October 19-21, 1988.
"A First Look at the Benefits of Educational Benefits," Barry Z. Posner, J. Michael Munson, and James H. Hall, presented at the Western Academy of Management Meeting, Santa Barbara, CA, March 20-22, 1991.
"Keeping a Customer Focus: Finding and Tracking Your Customer," presentation to Business Marketing Association, national conference, San Jose, CA. Jone 10-13, 1999.

PROFESSIONAL RECOGNITION
Editorial Boards
Have reviewed for and/or continue to review, on ad hoc basis manuscripts for:
Journal of the Academy of Marketing Science
Journal of Consumer Research
Journal of Marketing
Journal of Marketing Research
Journal of Marketing & Psychology
Journal of Education and Psychological Measurement
Operations Research/Management Science
American Marketing Association, Annual Proceedings
Association for Consumer Research, Annual Proceedings

PROFESSIONAL ORGANIZATIONS
American Marketing Association
Association for Consumer Research
Beta Gamma Sigma Business Honor Society

HONORS AND AWARDS
Selected by Beta Gamma Sigma National Business Honorary Society as 1 of 4 faculty members in nationwide competition to participate in their 75th Anniversary Symposium on "Integrating Ethics into Business." Morristown, N.J. October 19-21, 1988.
Received Recognition Plaque from Board of Governors & Officers of Beta Gamma Sigma for my contributions to the 75th Anniversary Symposium. Presented by Dean Delbecq at SCU, April 8, 1989.
Received Recognition Plaque from Dean Andre L. Delbecq for my contributions and service as Director of Graduate Education (1984-1987), Leavey School of Business, Santa Clara University. This Graduate Program has approximately eleven-hundred (1100) MBA students enrolled.

GRANT RECEIPTS
James S. Kemper, Jr. Grant in Ethics and Values for the Leavey School of Business, by J. Michael Munson and Manuel G. Velasquez.
A grant for $10,000 from The Kemper Foundation for Values and Ethics Research, Long Grove, IL. was awarded to us in January 1992.
The primary purposes of this grant were fourfold: (1) to develop a set of instructional materials (ie., cases, articles, teaching approaches) for integrating "values and ethical perspectives" into the undergraduate and graduate curriculums at the Leavey School of Business; (2) to share these materials with other regional schools, particularly members of the Bay Area Ethics Consortium (BAEC) [i.e., UC Berkeley; Stanford; San Jose State; St. Mary's Moraga; Santa Clara University]; (3) to make these instructional materials available to the Kemper Foundation, which in turn would make them available on a national basis to other colleges and universities; (4) to develop and conduct workshops, both at the Leavey School and elsewhere, on how to train faculty to integrate these materials into their courses. As output of the grant effort, course materials were develop for each of six areas of the Leavey curriculum: Accounting, DISC, Economics, Finance, Marketing, and Management. Additionally, workshops were conducted for faculty from every department within the Leavey School, as well as for university schools belonging to the BAEC.

CONSULTING
Over the years, I have served as a marketing consultant to a wide variety of businesses, including consumer product, industrial, and service organizations. My consulting has focused on the areas of marketing strategy and planning, customer and target market identification, motivation, market segmentation, survey design and sampling, statistical data analysis, attitude and behavior measurement, and advertising strategy. A sampling of industries includes: telecommunications, financial services and banking, food and restaurants, solar energy, medical equipment (including imaging devices), and the Law Reform Commission of Ontario, Canada, and the U.S. Air Force, and technology management consulting.

SERVICE
University Service

Dean's Search Committee for Director of Agribusiness Institute	January 1983 - June 1983
University Faculty Personnel Committee	September 1988 - August 1991
University Capstone Curriculum Revision Committee	April 1994- June 1995
University Faculty Personnel Committee	September 1994-June 1995
Dean's Search Committee for new dean for Leavey School of Business	July 1995 - June 1996
Task Force on Technology and Ethics, Center for Applied Ethics	September 1995 - Continuing
Business, Law & Engineering Schools Committee on Alternative Dispute Resolution, Member	September 1984 - April 1986
Technology & Society Task Force	Fall 1999-June 1998

· Participated in the planning, organizing, implementing, and hosting a national conference on "Ethics & Technology: An Inter-active Discussion of Ethical Issues for Academic, Electronics, and Biotechnology Leaderships," held at Santa Clara University June 5-6, 1998, and sponsored by the Markkula Center for Applied Ethics. School Service

Rank and Tenure Committee Member Leavey School of Business	September 1983 - August 1987
Chairman, Rank & Tenure Committee Leavey School of Business	September 1985 - October 1986
Chairman, Rank and Tenure Committee Leavey School of Business	September 1992- August 1993
Chairman, Rank and Tenure Committee Leavey School of Business	September 1993-August 1994
Rank and Tenure Committee Member Leavey School of Business	September 1995 - August 1996
M.B.A. Policy Committee Member	September 1980 - August 1984
M.B.A. Policy Committee, Chairman	September 1984 - August 1987
M.B.A. Policy Committee Member	September 1995- August 1997
Director of Graduate Education, Leavey School of Business MBA Program Responsible for the operation, administration, and marketing of LSB's1100-1200 student program.	July 1984 - August 1987
Ph.D. Standing Committee Leavey School of Business	1977 - 1986
Administrative Committee Leavey School of Business	1984 - 1987
Ph.D. Thesis Chairman	1980 - 1982
Ph.D. Thesis Committee	1984 - 1985
Dean's Task Force on Computerizing Leavey School of Business	1986 - 1987
Dean's Task Force on MBA Courses Via Television/Satellite	1986 - 1987
Dean's Task Force on the Role of Institutions in Leavey School of Business	September 1989 - June 1990
Dean's Special Task Force: Undergraduate Curriculum Revision & Integration Committee	September 1991- June 1992
Dean's Special Task Force: Undergraduate Curriculum Implementation Committee	May 1992- June 1993
Bay Area Ethics Consortium Principal Leavey School of Business Representative to BAEC	September 1991-July 1993
MBA Policy Committee	September 1994-1997
Dean's Task Force: Undergraduate Program Curriculum Compliance With AACSB Standards	September 1994-June 1995
Grievance Committee MemberLeavey School of Business	September 1995-1998
Beta Gamma Sigma Annual Program Participant	1983 - Continuing

Departmental Service

Faculty advisor for approximately 30 student internships, contacted marketing personnel at retail, industrial, and consumer product companies to set up internship sites.	1980-1984
Undergraduate student advising	Continuous
Write letters of recommendation for potential employers of students, and for students applying to graduate schools.	Continuous
Faculty departmental recruitment efforts	Continuous
Faculty Senate Council,	September 1984 - August 1986
Marketing Dept. Representative	September 1987 - September 1993
Represent Department at numerous functions and events (ex., Beta Gamma Sigma, MBA Orientations, Ethnicity Faculty Training Workshops, etc.).	Continuous
Actively led and participated in course curriculum revision (ex., designing and coordinating the new MKTG 553: Competitive Marketing Strategy course with other Marketing and Agribusiness courses). I continue to serve as Departmental coordinator for these 3 courses (MKTG 553: Competitive Mktg. Strategy; MKTG 555 CMS Technology; MKTG 557: CMS Agribusiness).	Continuous
Marketing Department representative to Silicon Valley American Marketing Association (SVAMA)	April 1997-continuing
Executing all the other activities and duties of a departmental facutly member.	Continuous
Chair, Department of Marketing	July 1998 - continuing

Community Service (selective examples)
Newspaper/Radio Interviews

San Francisco Chronicle Topic: "How to Resist That Irresistible Sales Pitch."	October 1984
KCBS Radio, San Francisco: Hour Magazine, interviewed by Chet Castleton.	1985
Peninsula Times Newspaper on "Recruiting Minority MBA Students," interviewed by Michael Stroud, Staff writer.	1986
KSCU Radio on "The Value of an MBA Degree".	1987
Moreland School District Country Lane Enrichment Center (grades preschool to 6): (probono consulting re: curriculum, marketing strategy, advertising, survey design, etc.).	1987-1995
Girl Scouts of America Northern California Regional Office and Director, (probono consulting and project re: target market identification and segmentation, marketing strategy).	1990
Westhope Presbyterian Church (with which I have no religious affiliation), probono consulting re: target market identification, competition, strategic objectives, surveys, staff performance evaluations, etc.	1993-1996
Queen of Apostles Church Pronobono consulting re: marketing strategies for School and annual fundraisers, particularly magazine drive.	1994-1997
Elected by Silicon Valley American Marketing Association Board (SVAMA) to serve as Director of Collegiate Affairs for the Northern California Chapter of AMA.	Spring1997-continuing

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