|
Faculty: Tyzoon T. Tyebjee
Department
of Marketing
Leavey School of Business
Santa Clara University
Academic
Employment | Visiting Appointments
| Education | Publications
| Proceedings & Papers |
Other Publications | Honors
& Awards | University Service
| Consulting
ACADEMIC EMPLOYMENT
| 1977
to present |
Leavey
School of Business |
| |
Santa
Clara University |
| |
Professor
of Marketing |
| |
Director
of Integrated Education (1998- ) |
| |
Chair,
Marketing Department (1991- 1998) |
| |
Associate
Dean - San Ramon MBA (1993-1995) |
| |
Director
of International Business Program (1980-1985) |
| |
|
| l975
to 1977 |
Wharton
School, University of Pennsylvania |
| |
Assistant
Professor of Marketing |
| |
|
| 1975 |
School
of Business Administration |
| |
University
of California, Berkeley |
| |
Lecturer
in Marketing |
VISITING APPOINTMENTS
| Fall
1985 |
Graduate
School Of Business Administration |
| |
University
of California, Berkeley |
| |
|
| Spring
1986 |
INSEAD |
| |
Fontainebleau,
France |
| |
|
| Summer
1987 |
Pacific
Asia Management Institute |
| |
College
of Business Administration |
| |
University
of Hawaii |
EDUCATION
University
of California, Berkeley
Business Administration/Marketing, MBA (1972) Ph.D. (1976)
Illinois
Institute of Technology, Chicago
Chemical Engineering, M.S. (1969)
Indian
Institute of Technology, Bombay
Chemical Engineering, B.Tech. (1967)
PUBLICATIONS
| "A
Model for the Selection of Interdependent R&D Projects," IEEE
Transactions on Engineering Management, EM-25, May 1978,
30-36 (with David A. Aaker). |
| "Response
Latency: A New Measure of Brand Preference," Journal of Marketing
Research, 16, February 1979, 96-101. |
| "Telephone
Survey Methods: The State of The Art," Journal of Marketing,
43, Summer 1979, 68-78. |
| "Affirmative
Disclosure of Nutrition Information and Consumers' Food Preferences:
A Review," Journal of Consumer Affairs, 13, Winter 1979,
206-223. |
| "Response
Time, Conflict and Involvement in Consumer Brand Choice," Journal
of Consumer Research, 6, December 1979, 295-304. |
| "Strategic
Implications for Technology-Based Firms Entering Consumer Markets,"
Management Decision, 18 (7), 1980, 391-402 (with Albert
V. Bruno). |
| "Trademarks,
Patents, and Innovation in the Ethical Drug Industry," Journal
of Marketing, 45, Summer 1979, 71-81 (with Meir Statman). |
| "The
Role of Publicity in FTC Corrective Advertising Remedies," Journal
of Public Policy and Marketing, 1, 1981, 111-121. |
| "Developing
the Marketing Concept in Public Accounting Firms," Journal
of the Academy of Marketing Science, 10, Spring 1982, 165-188
(with Albert V. Bruno). |
| "Growing
Ventures Can Anticipate Marketing Stages," Harvard Business
Review, 83, January-February 1983, 62-66 (with Albert V.
Bruno and Shelby H. McIntyre). |
| "The
Environment for Entrpreneurship," in C.A. Kent, D.L. Sexton
and K.H. Vesper (eds.) Encylcopedia of Entrepreneurship,
Prentice-Hall, 1982. |
| "Surveying
the Impact of Marketing Research," Perspectives_: Trends
in Health Care Research, 7, September 1983, 20-26. |
| "Venture
Capital: Investor and Investee Perspectives," Technovation,
2, 1984, 185-207 (with Albert V. Bruno). |
| "A
Model of Venture Capital Investment Activity," Management
Science, 30(9), 1984, 1051-1066 (with Albert V. Bruno).
|
| "Strategic
Responses to Changes in Public Policy," Journal of Public
Policy and Marketing, 3, May 1984, 99-112 (with Meir Statman). |
| "The
Risk of Investment in Technological Innovation," IEEE Transactions
on Engineering Management, November 1984 (with Meir Statman). |
| "Finding
a Way Through the Venture Capital Maze," Business Horizons,
January 1985, 12-19. (with Albert V. Bruno and Jim Anderson). |
| "The
Risk of Investment in Technological Innovation," IEEE Transactions
on Engineering Management, November 1984 (with Meir Statman). |
| "Finding
a Way Through the Venture Capital Maze," Business Horizons,
January 1985, 12-19. (with Albert V. Bruno and Jim Anderson). |
| "The
Destinies of Rejected Venture Capital Deals" Sloan Management
Review paper, vol. 27 (2) Winter 1986, 43-53. (with A. Bruno). |
| "The
Entrepreneur's Search For Capital" Journal of Business Venturing,
vol. 1 (1), December 1985, 61-74. (with A. Bruno). |
| "Optimism
in Capital Budgeting Forecasts" Financial Management,
Fall 1985, 27-33. (with M. Statman). |
| "Negotiating
Venture Capital Financing," California Management Review
vol. 29 (1), Fall 1986, 45-59 (with A. Bruno). |
| "Japanese
Joint Ventures in the United States." In Cooperative Strategies
in International Business, edited by Farok Contractor and
Peter Lorange, Lexington Books (1988). |
| "Venture
Capital in Western Europe," Journal of Business Venturing,
vol. 3, Spring 1988, 123-136 (with Lister Vickery). |
| "Behavioral
Biases in New Product Forecasting," International Journal
of Forecasting vol. 3,, 1987, 393-404. |
| "A
Typology of Joint Ventures: Japanese Strategies in the United
States," California Management Review vol. 3, Fall 1988,
75-86. |
| "The
Strategy of Alliances," Journal of Private Enterprise,
vol. 7, Fall 1991, 36-54. |
| "Globalization
Challenges Facing Fast Growth Companies," Journal of Business
and Industrial Marketing, vol. 8, (3), 1993. |
| "Internationalization
of High Tech Firms: Initial vs. Extended Involvement," Journal
of Global Marketing, vol. 7, (4), 1994. |
| "Hungarian
Telecommunications in The Post-Liberalization Economy," in R.
Donnorummo and James Palmer (Eds.) Case Studies on East Europe's
Economic Transformation, Center for Russian and East European
Studies, University of Pittsburgh, 1996. |
| "Retailer
Incentives of The Tobacco Industry" American Journal of Public
Health, forthcoming 1999. |
PROCEEDINGS AND PAPERS
| "On
the Use of Attitude Research in Product Policy," in Y. Wind
and M.G. Greenberg (eds) Moving A Head with Attitude Research,
Chicago: American Marketing Assn., 1977 (with Y. Wind). |
| "Refinement
of the Involvement Concept: An Advertising Planning Approach,"
in J. Maloney (ed) Attitude Research Plays for High Stakes,
Chicago: American Marketing Assn., 1978. |
| "Cognitive
Response and Advertising Strategy," Proceedings of the American
Marketing Association Educators' Conference, Series no.
44, 1978. |
| "Response
Time Measures in Consumer Research," in G. Hafer (ed) Attitude
Research: A Look Back, A Look A Head, Chicago: American
Marketing Assn., 1980. |
| "FEATURE:
A Decision Model to Evaluate New Product Designs," in Proceedings
of IEEE Conference on Engineering Management, Arlington,
Virginia, Fall 1979. |
| "A
Managerial Perspective on Segmentation Research," in Proceedings
of the 1980 Attitude Research Conference, Chicago: American
Marketing Assn., April 1980. |
| "How
to Market Your Product and Where to Locate: A Guide for CPA
Firms," Proceedings of the 1980 Small Business Conference,
Palo Alto, Ca.:California CPA Foundation for Education and Research,
1980 (with Albert V. Bruno). |
| "The
Environment for Entrepreneurship," Proceedings of the Conference
on Research and Education in Entrepreneurship, Baylor University,
March 1980 (with Albert V. Bruno). |
| "Venture
Capital Decision-making," in K. Vesper (ed) Frontiers in
Entrepreneurship Research, Babson College, April 1981 (with
Albert V. Bruno). |
| "A
Comparative Study of California High Tech Start-ups," in K.
Vesper (ed) Frontiers in Entrepreneurship Research, Babson
College, April 1982 (with Albert V. Bruno). |
| "The
Impact of Drug Substitution Laws on Pharmaceutical Marketing,"
paper presented at the Pharmaceutical Research Group Meetings,
Williamsburg, Virginia, October 1982. |
| "Strategies
to Cope with Japanese Competition: Productivity, Protectionism
and Policy," Proceedings of the Academy of International
Business Asia-Pacific Conference, University of Hawaii,
December 1982 (with James L. Hall). |
| "Private
Labels, Product Characteristics and Patronage Behavior," Proceedings
of the ORSA/TIMS Conference, San Diego, October 1982 (with
Dale Achabal and Mary Ann Kriewall). |
| "The
One That Got Away: A Study of Ventures Rejected By Venture Capitalists,"
in Jeffrey Timmons (ed) Frontiers in Entrepreneurship Research,
Babson College, April 1983 (with Albert V. Bruno). |
| "A
Survey of Marketing Research Practices in The Pharmaceutical
Industry," a paper presented at the Pharmaceutical Marketing
Research Group Meetings, San Francisco, May 1983. |
| "The
Use of An Adjustment Factor in Evaluating Forecasts," paper
presented at the International Symposium on Forecasting, University
of Pennsylvania, June 1983 (with Meir Statman). |
| "Venture
Capital and High Technology Entrepreneurship," a paper presented
at the National Science Foundation, Washington D.C., August
1983. |
| "The
Entrepreneur's Search for Capital," in Jeffrey Timmons (ed)
Frontiers in Entrepreneurship Research, Babson College,
April 1984 (with Albert V. Bruno). |
| "Are
New Product Planners Pollyannas?" Paper presented at the Sixth
Annual International Symposium on Forecasting, Paris, June 1986. |
| "Strategic
Adaptation." The Transamerica Lecture Series, University of
California, Berkeley, Fall 1985. |
| "New
Product Failure: An Alternative View," Research Seminar, University
of Linkoping, Sweden, May 1986. |
| "Japanese
Joint Ventures in the Manufacturing Sector," Paper presented
at Symposium on Cooperative Strategies , Rutgers University,
October 1986. |
| "New
Technology Ventures in Global Markets," Paper presented at the
Symposium on U.S. Global Competitiveness, Rensselaer Polytechnic
Institute, April 1987. |
| "Venture
Capital in International Environments," Paper presented at the
Babson Conference in Entrepreneurship Research, Pepperdine University,
April 1987. |
| "Cross-Cultural
Biases in Forecasting," Paper presented at the Eighth Annual
International Symposium on Forecasting, Amsterdam, June 1988. |
| "A
Decision Framework for Entering into Strategic Alliances," Paper
presented at Ninth Annual International Conference of the Strategic
Management Society, San Francisco, October 1989 (also special
session chair of Inter-firm Cooperative Agreements). |
| "The
Internationalization of High Tech Ventures," in William Bygrave,
(ed.) Frontiers in Entrepreneurship Research, Babson
College, April 1990. |
| "The
Trust Component in Industrial Buyer-Seller Transactions," Paper
presented at Conference on Business Marketing: State of Theory
and Practice, Institute for The Study of Business Markets, December
1990. |
| "The
Strategy of Alliances," Paper presented at the Annual Meetings
of the Association of Private Enterprise Education, Nashville,
TN, April 1991. |
| "Trust
and Power in Channel Relations," paper presented at the Customer
Relations Management Conference, Emory University, April 1992. |
| "Emerging
Paradigms in Marketing," Co-Chair, American Marketing Association
Doctoral Consortium, 1994. |
| "Customer
Base Strategy as a Determinant of the Market Value of the Firm".
Paper presented at Relationship Marketing Conference, Emory
University, June 1996. |
OTHER PUBLICATIONS
| "The
Environment for Entrepreneurship," in C.A. Kent, D.L. Sexton
and K. Vesper (eds) The Encyclopedia of Entrepreneurship,
Prentice-Hall, 1982 (with Albert V. Bruno, reprint). |
| "Affirmative
Disclosure of Nutrition Information and Consumers' Food Preferences,"
in D. A. Aaker and G.S. Day (eds) Consumerism, Free Press,
1982 (reprint). |
| "Telephone
Survey Methods: The State of the Art," in A.K. Jain, C. Pinson
and B.T. Ratchford (eds) Marketing Research: Applications
and Problems, Wiley, 1982 (reprint). |
| "Through
The Venture Capital Maze," Santa Clara Today, 25 (2),
November 1982 (with Albert V. Bruno). |
| "Growing
Ventures Can Anticipate Marketing Stages," Marketing News,
September 16, 1983 (with Albert V. Bruno and Shelby H. McIntyre,
reprint). |
| "Growing
Ventures Can Anticipate Marketing Stages," in D. Gumpert (ed)
Managing The Growing Concern, Wiley, 1983 (with Albert
V. Bruno and Shelby H. McIntyre, reprint). |
| Venture
Capital Allocation Decisions and Their Performance, National
Science Foundation, Washington D.C., 1983 (with Albert V. Bruno). |
| "Catalysing
Entrepreneurship and Innovation," Business India, January
14-27, 1985. |
| "Marketing:
The New Priority," Business India, February 11-24, 1985.
|
| "Patent
& Trademark Rights," Business India, February 25 - March
10, 1985. |
| "Technology
Trade: Protection or Deregulation," Business India April
8-21, 1985. |
| "Growing
Ventures Can Anticipate Marketing Stages," in A.C. Burns and
D.W. Cravens (eds) Marketing Management, Irwin, 1987
(with Albert V. Bruno and Shelby H. McIntyre, reprint). |
| "Monolithic
Memories Inc." A case study. In Michael H. Morris Industrial
and Organizational Marketing (2nd edition), Merrill, 1992. |
| "The
Entrepreneur's Search for Capital." In Entrepreneurship and
the Growth of Firms, edited by Harold C. Livesay. Cheltenham,
England: Edward Elgar Publishers, 1994 (with Albert Bruno, reprint). |
| "Cadence
Design Systems' Verilog", case study on software product life
cycle, based on field interviews. |
HONORS AND AWARDS
| General
Electric Award, Graduate School of Business, University of California,
Berkeley, Spring 1972. |
| President's
Research Grant, University of Santa Clara, 1978. |
| President's
Research Grant, University of Santa Clara, 1979. |
| Marketing
Science Institute, Research Fellow, 1980-1982. |
| National
Science Foundation Research Grant, "Venture Capital Allocation
Decisions and Their Performance," 1980-1982, $128,683, with
Albert V. Bruno. |
| National
Science Foundation Research Grant, "Venture Capital Allocation
Decisions and Their Performance," 1982-1983, $13,000, with Albert
V. Bruno. |
| Leavey
Research Grant, University of Santa Clara, 1983-1984. |
| Dean's
Research Award, Leavey School of Business, 1984-1985. |
| Dean's
Teaching Award, Leavey School of Business, 1986-1987. |
| President's
Research Grant, Santa Clara University, 1988. |
| Best
paper award, National Federation of Independent Businesses,
1991. |
| U.S.
Department of Education Grant, Business & Economic Fellowship
for Eastern Europe, "The Impact of Economic Liberalization on
East European Telecommunications Markets," 1992. |
| Curriculum
Innovation Grant, Leavey School of Business, 1994. |
UNIVERSITY SERVICE
| Values
In Higher Education Task Force, 1979 |
| MBA
Policy Committee, 1979 and 1980 |
| Human
Services Administration Committee, 1980 |
| Executive
MBA Committee, 1980 |
| Innovation
Center Committee, 1980 |
| University
Activities Committee, 1980 and 1981 |
| Director
of International Business Studies Program, 1981-1985 |
| High
Technology Partnership with Business, 1983 |
| University
Committee on Research, 1986-1988 |
| University
Budget Committee, 1987-1990 |
| High
Tech Strategic Management Institute, 1987 |
| MBA
Strategic Planning Task Force, Chair (1989-1990) |
| Building
School Building Sub-committee (1991) |
| School
Rank and Tenure Committee (1988-1991, Chair 1991) |
| Rank
and Tenure Policy Committee (1990-1992 ) |
| International
Business Committee (1990-1993 ) |
| Chair,
Marketing Department (1991- present) |
| Associate
Dean, (1993-1995) |
| Budget
Advisory Committee (1993-1994) |
| Capital
Budgeting Task Force (1994-1995) |
| MBA
Policy Committee (1995-1996) |
| Dean
Search Committee (1996-1997) |
| Executive
MBA Design Team (1997-1999) |
| University
Policy Committee (1999 - ) |
CONSULTING CLIENTS
| Boards: |
| Neptunet
Inc. |
| Internet
Drugstore Inc. |
| |
| Marketing
Strategy & Research: |
| Levi-Strauss,
Hewlett-Packard, Sanwa Bank, California Brandy Advisory Board,
California Fresh Tomato Advisory Board, Winchester Mystery House,
The Complete PC, LSI Logic Corporation, Pacific Bell |
| |
| Executive
Development Programs: |
| Amdahl,
Hewlett Packard, Cadence Design Systems, Du Pont, Fujitsu Computer
Products, National Semiconductor, Pacific Bell, Read-Rite Corporation,
Taicom (Taiwan), Vicom, California Microwave, Raychem, INSEAD
(Fontainebleau, France), IESE (Barcelona, Spain), Australian
Management College (Melbourne, Australia), Digital Equipment
Corporation, British Aerospace Corporation, Banco Mexico de
Commercio Exterior, The Institute of Marketing (New Zealand),
Lockheed - Missiles & Space Division, Coherent Inc., Syva, Center
for Telecommunications Management (USC), Citibank (India), Hindustan
Lever (India), United Breweries (India), Allianz (South Africa),
Allianz (Chile), Allianz (Mexico), Seminarium (Argentina, Brazil,
Chile, Colombia, Peru). Institute for International Research
(Dubai, South Africa, Italy) |
| |
| Expert
Testimony: |
| Case
brought by supplier plaintiff against Sharper Image |
Academic
Employment | Visiting Appointments
| Education | Publications
| Proceedings & Papers |
Other Publications | Honors
& Awards | University Service
| Consulting
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