MBA Advertising Management (72.584)

Fall 2000 Class Materials

As I put new materials up during this quarter, links will be added to this page. Links will be inserted in reverse chronological order so that the most recently added materials appear below. Materials will be present in their original format (generally Microsoft Office) and sometimes HTML or PDF (Adobe Acrobat). If you don't have the Acrobat reader from Adobe, please go to the Adobe site and download the free Acrobat reader. If you are not using Microsoft Office 97, please go to www.microsoft.com and download the free players that will allow you to view Office files. Most files will be Word or Powerpoint.

• Slides for that evening's lecture will generally not be posted before 3pm; these are not canned in advance, but produced/edited on the day of class.
• Note: I generally won't correct formatting problems in the HTML version--I make do with whatever the conversion software creates. When it looks really bad, I create a pdf version and dispense with the HTML.

--Professor Edward F. McQuarrie, (408) 554-6960, emcquarrie@scu.edu, FAX 554-5056

Assignments and Lecture Slides

• [This will be the final posting to this web page this term] Nov 30th slides: HTML
• Plan advice slides from 11/28: HTML
• Final exam memo: Word97 (hard copy in class) | HTML
• Tuesday Nov 28: we'll  begin covering the topic of ethics in advertising.  Here are 2 brief pdf files (which it may be easier to hand copy in class if you don't have the Acrobat reader):

  adregmap.pdf  |  ethics_adv2X2.PDF

• Thursday Nov 9 slides: HTML and pdf
• Tuesday Nov 7 slides: HTML
• Thursday Nov 2 slides (some will be used next Tuesday): HTML
• Tuesday Oct 31 slides: (most of class will be Kraft): HTML
• Kraft questions for Tuesday Oct 31
• Please read note on scheduling of in-class presentations
• Arrow Boat case questions (for Th Oct 26)
• Tuesday Oct 24 (includes 1 page pdf file): HTML | pdf |
• No slides Tuesday October 17th; we'll do the Scope case and finish up on ad comparisons
• **REMINDER: NO CLASS TH OCT 19TH**
• Thursday October 12 slides: HTML
• Scope case questions: HTML
• Tuesday October 10th slides: HTML
• Thursday October 5th slides: HTML
• Dewars case questions
• Tuesday Oct 3th slides: HTML (one slide)
• Air Miles Case Questions
• Thursday Sept 28 slides: HTML
• Tuesday Sept 26 slides: HTML
• Mathsoft Case Questions
• Thursday Sept 21 slides: HTML  | 

Syllabus etc.

• Syllabus in Word97 : syllabus
• Guide to preparation of ad campaign in Word97 : plan

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