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Kirthi Kalyanam, Ph.D J.C. Penney Research Professor Direct, Internet Retailing Faculty Director, eMBA Program Santa Clara University 500 El Camino Real Santa Clara, CA 95053 Voice Mail: 408-554-2705 Fax: 408-554-5056 e-mail: kkalyanam@scu.edu Featured Case: Channel Strategies for New Growth Opportunities

Welcome to this portion of my web site that is dedicated to business cases! My cases have focused on capturing the reality of key emerging issues in channel marketing, retailing and Internet marketing. I am grateful to many business executives and industry analysts who have supported my work.

Below is a list of some of my recent cases. Click on the links below each case to browse an examination copy or request copyright permission.

Thank you for visiting my site.

	"Cisco Systems: Channel Strategies for New Growth Opportunities" (Evaluation Copy), (Copyright Permission)
	"Palm, Inc.: Piloting the Palm Cafe" (Evaluation Copy), (Copyright Permission)
	"Ariba, Inc.: Strategic Decisions in the Rapidly Evolving B2B E-Commerce Applications Industry" ((Evaluation Copy), (Copyright Permission)
	"Rightworks, Inc.: VC Financing" (Evaluation Copy), (Copyright Permission)
	"Hewlett Packard Consumer Products Organization: Distribution thru E*Commerce Channels" (Evaluation Copy), (Copyright Permission)
	"A Stockout in Cupertino: Will Substitution Lead to Salvation?" (Evaluation Copy), (Copyright Permission)
	"Nolan's Finer Foods: Introducing Category Management" (Evaluation Copy), (Copyright Permission)

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