Internet Marketing & Retailing

Dr. Kalyanam has extensive expertise in Internet marketing and retailing. Internet advertising, email marketing, multi channel marketing and Internet retailing are all topics that he follows with great interest. His book, teaching and research experience in these areas contribute to his expertise.

Retailing

Dr. Kalyanam has extensive teaching and research experience on the retail industry. His teaching has focused on understanding the success of Wal*Mart, big box retailers and mass discounters and strategies to differentiate against them. He tracks the financial and marketing strategies of many leading retailers. He has also conducted research on the practice of category management, retail analytics and data driven decision support models for retail pricing, promotion and assortment optimization.

Damage Estimation Using Transaction Databases and Surveys

Dr. Kalyanam has worked with the standardized scanner panel data sets supplied by Nielsen and IRI modeling sales response to marketing variables such as price and promotion. He has also worked with store level data sets obtained from apparel and specialty retailers for assortment optimization models. His recent modeling has focused on multi channel database models and modeling the efficiency of Internet advertising. Previous work has included damage estimation and assessment using various types of data.