MKGT 696
Marketing Decision Models
Fall 1998

Course Communications
- ERes for
downloading files
- Web Board for bulletins and discussions (enter
as a GUEST)

Software Help

Links Related to Class Topics
- ADBUDG
- Segmentation, Cluster Analysis, and Targeting
- Choice Modeling
- Perceptual Mapping
- Conjoint
- Analytic Heirarchy Process (AHP)

Other Useful Links
- Marketing modeling courses
- Providers of commercial modeling software
- Research firms offering modeling-based services

Fun Links
- Thousands of good advertising
quotes